Shop owners of the exclusive shopping street Römerstraße demanded a common look and feel which strengthens the overall appearance but maintains their own identities. Golden and parallel running stylized street lines encompass the involved companies while the created logo in combination with a signet additionally frames the brand communication. Based on these design elements, large flags decorate the street and elegantly produced shopping bags attract the visitors attention. On the shopping windows, the logo in combination with individual claims creates brand affiliation. Work done while employed by GREAT.