Rosso Regular and Syno Mono, are now available via 6TM Magazine.
The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.
365 Days of TAU is featured in the latest issue of Slanted, showcasing outstanding projects at the intersection of typography and fashion.
Part of the exhibition New Aesthetic in Paris.
“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.
“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.
“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.
The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.
“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.
Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.
“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.
The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.
“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.
“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.
The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.
Erik Herrström
Lukas Haider
Alex Raffl
Jon Marsh
Matous Martak
Dennis Johansson
Martin Carlsson
Marcell Gulyas
Kara Griffin Cushman
Kerstin Herrström
Agency
Alto for Meta Reality Labs
Production
Reset
Photography
Sophy Holland
As part of Studio Herrström, we partnered with Alto to help Meta launch Batman: Arkham Shadow, repositioning Meta Quest from hardware to cultural experience.
We partnered with Alto to help Meta launch Batman: Arkham Shadow—repositioning Meta Quest from hardware to cultural experience.
Meta Reality Labs needed a breakthrough moment for Quest 3 and 3S—one that shifted perception beyond specs. To launch their most ambitious title yet, Meta brought in Alto and STUDIO HERRSTRÖM. The first Arkham game in first-person VR was a major leap—and a major challenge. Traditional gamers had long resisted VR. The work needed to change that.
We helped reframe the brief: this wasn’t about tech, it was about identity. A chance to become Batman. That insight became the foundation for the campaign.
STUDIO HERRSTRÖM worked closely with the creative teams to build visual concepts rooted in this idea. From film and statics to animated posters and digital rollouts, the system guided every touchpoint. We led art direction for key visuals, built the campaign’s design system, and helped shape the creative realized by photographer Sophy Holland.
The centerpiece film, Become the Knight, directed by Emmy Award–winning Johan Renck and scored by The Prodigy, turned shadow into narrative device. Shot entirely in silhouette, the film merged live-action choreography with Gotham-inspired landscapes—placing gamers at the story’s center.
From Reddit to Discord, the rollout met fans where they were and invited participation. Frame-by-frame analyses, shadow tributes, and speculation made the campaign feel like a cultural drop.
Meta Quest 3 became Amazon’s best-selling console of 2024—even with a fall release. Gamers started to see themselves not in front of the screen, but inside the mask. The project received recognition from Cannes Lions, The One Show, The Webby Awards and D&AD.